The importance of reviews is more important today than it was a few years ago. Because so much of the business of today is done online, you can find just about any product or service that you want by simply reading online reviews. However, not all reviews are the same or even accurate. For this reason, it is always a good idea to take some time to read some positive reviews before you decide to purchase something off the Internet or visit a particular store or restaurant.
One study found that over five percent of people visit Yelp and Foursquare at least once a week. Of those people, nearly half said that they had never visited a business on their list before. In fact, one out of every seven customers on Foursquare and Yelp visited a business after reading at least one bad review. That’s a pretty high number, and the bad reviews don’t stop there. A recent study found that over thirty percent of Foursquare and Yelp customers have never even used the service or purchased anything through the site. That’s pretty disturbing, considering that over thirty percent of customers said they were very satisfied with the service and over ten percent said they would recommend the service to friends. These auctions, via sites such as selhoo are also available online.
Another one study found that more than thirteen percent of customers read Foursquare and Yelp. In fact, reading negative reviews is one of the top reasons why someone doesn’t ever use the service again. While the number is much higher than most people think, it still makes you wonder why anyone would ever give negative reviews to these popular review sites. If you’re going to spend your time reading online reviews, wouldn’t you rather make sure you’re getting real feedback from people who have actually tried the business you’re thinking about visiting?
Reading negative customer reviews shouldn’t be something you put you off completely. In fact, the importance of reviews should make you eager to look at the many positive reviews that are out there. Reviews can help you identify places that have great food, but which aren’t quite up to par with other places. Positive online reviews can also help you avoid bad experiences with restaurants or stores. You can learn a lot from other customers’ experiences, so if you read a few bad ones, you’ll know to steer clear of that particular business.
But the main reason why reading Foursquare and Yelp reviews are important is because they give you an inside look at the businesses you’re planning to visit before you go. Yelp and Foursquare provide a way for customers to write their experiences from their homes, so you can get a feel for how the restaurant is run. These reviews are written by consumers just like you, so you can expect them to be candid and honest. The only thing you need to be careful about is choosing a place with a great reputation. Avoid the negative reviews and focus on the positive ones to get a true feel for the business.
Foursquare and Yelp can also be useful when it comes to determining whether or not you should make a reservation at a certain restaurant. While these reviews can’t always tell you whether or not the restaurant is worth the price you’ll pay, they can help you narrow down your options. Knowing which restaurants have good reviews can help you make an informed decision about what to get when you head out for dinner. Yelp and Foursquare reviews are perfect for helping you make this decision.